A Therapist’s Guide to Visibility in 2026 (Without Burnout, Oversharing, or Feeling Like a Performer)

Somewhere along the way, visibility became tangled with performance. Therapists began to believe that in order to be seen, they had to be interesting, charismatic, creative, prolific, or endlessly expressive. They began to feel pressure to share more than they were comfortable with. Or to create content that felt disconnected from their authentic voice. Or to fit clinical wisdom into neat little “educational” squares meant for strangers.