THE Craft Your Practice SERIES
Books To Help YOU Build Your Practice
Books by Lisa Reidsema, LMHC
Why These Books?
After years of building my own private practice from a single office to a thriving, multi-location group, I realized something important: therapists are often taught how to be clinicians but not how to be business owners. I’ve walked through the trial-and-error, the overwhelm of credentialing, the struggle of setting boundaries, and the challenge of creating a sustainable, values-driven practice.
These books exist because I believe therapists deserve resources that are practical, compassionate, and written by someone who has been exactly where you are now.
What My Books Will Do for You
Save you time and stress by breaking down complex processes like credentialing, insurance, and business setup into clear, step-by-step guidance.
Empower you with confidence so you can show up as both a skilled therapist and a grounded business owner.
Help you create a practice that fits your life—not a one-size-fits-all model, but a business rooted in your values, boundaries, and vision.
Offer tools, worksheets, and real-world strategies that you can use immediately—not just theory, but practical solutions.
Ready to start building your practice with confidence?
Explore my books and take the next step toward crafting the practice
you’ve been dreaming of.
Imagine your ideal practice...
A space that reflects who you are. Clients you feel energized to work with. A schedule that honors your needs and income that supports your life. Confidence in your clinical skills and you business decisions. That's the practice that this book will help you create. Practical, supportive, and empowering, Craft Your Practice is your companion
in building the business side of therapy-so you can focus on the work that matters most.
Craft Your Practice:
A Guide to Building a Personalized Private Practice
Inside, you'll learn
how to:
Shift from employee to business owner with clarity and confidence.
Navigate the nuts and bolts of setup: legal structures, licensing, insurance, and systems.
Define your niche, services, and pricing so you can serve the right clients at the right value.
Create a physical or virtual office space that supports both you and your clients.
Market your practice in ways that feel authentic and effective.
Establish boundaries and build sustainability into your daily work.
Explore growth options-from refining a solo practice to considering group models.
Craft Your Practice: A Guide to Building a Personalized Private Practice is the essential roadmap for therapists, counselors, and mental health professionals who want to step confidently into private practice without sacrificing their values or burning out. Written by Lisa Reidsema, LMHC-an experienced clinician who grew a thriving group practice and later reshaped her work around sustainability and alignment-this guide blends practical business strategy with therapist-centered wisdom. Unlike generic business manuals, this book is written by a therapist, for therapists. Each chapter combines reflection prompts, real-world examples, and actionable steps so you can make steady progress without overwhelm. Whether you're newly licensed and ready to leave agency work, a student exploring private practice, or a seasoned clinician ready to realign your practice with your life, this book will help you create a path that fits your vision.
Craft Your Practice:
A Companion workbook
Not just a workbook...
Craft Your Practice: A Companion Workbook is more than just blank pages—it’s a guided roadmap designed specifically for therapists ready to build, refine, and grow their private practices with confidence and clarity.
This workbook accompanies Craft Your Practice: A Guide to Building a Personalized Private Practice and turns insight into action. Inside, you’ll find interactive exercises, structured worksheets, and reflection prompts that walk you step-by-step through the essential building blocks of a sustainable, profitable, and values-aligned practice. Whether you’re just opening your doors or reimagining your existing practice, this workbook helps you move from overwhelmed to organized, from uncertain to empowered.
Inside you’ll discover:
Guided Vision Exercises to help you design the practice that reflects your values, strengths, and goals.
Business Foundation Checklists so you don’t miss the legal, financial, or ethical essentials.
Branding and Messaging Worksheets to help you show up authentically and attract the right clients.
Niche and Pricing Tools to clarify who you serve, what you offer, and how to set fees with confidence.
Marketing Activities that feel good, not salesy—learn to connect with clients while staying true to your voice.
Boundary and Sustainability Reflections to help you create a practice that supports your well-being as much as your clients’.
Practical Action Steps you can complete in real time, building momentum as you go.
Therapists often ask: Where do I start? How do I make sure I’m doing this right? What if I miss something important?
This workbook answers those questions by breaking the process down into achievable steps. Each section aligns with a critical phase of practice development—vision mapping, business foundations, branding and messaging, niche and pricing clarity, logistics and office setup, marketing that feels authentic, boundaries and sustainability, and long-term growth.
What makes this workbook different? It’s written by a seasoned therapist who has walked the path herself—growing from a solo practitioner to running a thriving multi-location group practice. You’ll get the benefit of insider knowledge plus the tools to apply it directly to your situation.
Perfect for:
Therapists starting out in private practice.
Clinicians shifting from agency work to self-employment.
Established practice owners who want to refine, rebrand, or expand.
Graduate students planning ahead for private practice.
Craft Your Practice: A Companion Workbook helps you stop spinning your wheels and start moving forward with clarity. You’ve already invested in your clinical training—now invest in building the business that will sustain your future.
Take the guesswork out of private practice. Take control of your path. And take the next step with a workbook that helps you craft not just a career, but a practice that fits your life.
Craft Your Practice:
The Practice Toolkit
Pair The Toolkit with
Craft Your Practice Method SERIES
Pair The Toolkit with Craft Your Practice: A Guide to Building a Personalized Private Practice and the Craft Your Practice Companion Workbook for a complete ecosystem of support. Together, they'll help you define your professional vision, put it into action, and sustain it for years to come.
Building a thriving private practice isn't just about hanging your shingle or filling your caseload, it's about creating systems, structure, and flow that support your work, your energy, and your long-term vision. Craft Your Practice: The Toolkit is your essential companion for doing exactly that.
Designed specifically for therapists, counselors, and mental-health professionals, this comprehensive toolkit bridges the gap between inspiration and implementation. It's the bridge between your dream of a meaningful, sustainable practice and the daily details that make it possible.
Created by Lisa Reidsema, LMHC, a seasoned clinician, group-practice owner, and private-practice coach, this resource helps you organize the administrative and emotional foundations of your business, so you can spend less time spinning your wheels and more time doing the work you love.
Inside, you'll find dozens of customizable forms, templates, and reflective tools to guide you step-by-step through every stage of running your practice with confidence and clarity. These aren't sterile documents pulled from a generic business manual they've been crafted with the heart and rhythm of therapy in mind.
What's Inside:
Professionally written client-facing forms, including intake paperwork, informed consent, telehealth disclosures, cancellation and payment policies, and release-of-information templates.
Administrative tools to track income, monitor claims, organize documentation, and maintain ethical and legal compliance.
Planning worksheets to help you set goals, map systems, and clarify where to focus your time and energy.
Reflective exercises that invite you to align your practice structure with your personal values and professional identity.
Sustainability pages that support your boundaries, self-care, and long-term stability as a clinician.
Each section is designed with practicality and purpose, helping you turn what can feel overwhelming into something approachable, organized, and even inspiring. You'll discover how small adjustments, like refining your intake flow, clarifying your cancellation language, or streamlining your billing process, can free up mental space and emotional energy, giving you more room to focus on your clients and yourself.
The Toolkit is more than a binder of forms, and it's a grounded companion for the everyday realities of private practice. It helps you reduce stress, prevent burnout, and build the professional confidence that comes from having systems that work for you, not against you.
Whether you're opening your doors for the first time, rebuilding after a career transition, or tightening up your systems in an established practice, this guide will meet you exactly where you are. It's ideal for solo practitioners, group owners, and supervisors who want their practices to run ethically, efficiently, and with intention.
Pair The Toolkit with Craft Your Practice: A Guide to Building a Personalized Private Practice and the Craft Your Practice Companion Workbook for a complete ecosystem of support. Together, they'll help you define your professional vision, put it into action, and sustain it for years to come.
In a field where burnout is common and boundaries are blurred, Craft Your Practice: The Toolkit offers a grounded, values-based approach to doing business differently. You'll leave not only with polished forms and clear systems but also with the confidence, calm, and clarity that come from knowing your practice is built on purpose.
Because running a private practice isn't just about surviving—it's about crafting something that truly fits you.
Craft Your Practice: Credentialing, Insurance, and Getting Paid
Get credentialed. Get paid. Get confident.
Craft Your Practice: Credentialing, Insurance, and Getting Paid is a practical guide for therapists who want to take the confusion and frustration out of working with insurance. Whether you’re new to private practice or ready to strengthen your existing systems, this book will help you navigate every step of the credentialing and billing process with clarity and confidence.
Written by Lisa Reidsema, LMHC—a licensed therapist, practice owner, and creator of the Craft Your Practice brand—this book combines years of hands-on experience with simple, step-by-step strategies designed for busy clinicians. Lisa has walked this path herself, learning how to turn administrative overwhelm into organized, repeatable systems that support both client care and business growth.
Inside, you’ll learn how to:
Navigate the credentialing process from NPI registration to CAQH and panel applications.
Understand insurance language, CPT codes, and billing workflows to avoid costly mistakes.
Build systems for claims, follow-ups, and denials management that save time and reduce stress.
Combine private-pay and insurance models to create stability and profitability.
Set boundaries, track payments, and advocate for your worth with professionalism and ease.
Packed with real-world examples, downloadable tools, and compassionate guidance, Credentialing, Insurance, and Getting Paid helps you move from confusion to confidence—so you can focus less on paperwork and more on the purpose behind your practice.
Part of the Craft Your Practice series, this book empowers therapists to master the business side of private practice while staying grounded in their values and clinical integrity.
EBOOKS AVAILABLE FOR DOWNLOAD NOW
A small library of practical guides you can start using immediately.
THERAPY SPECIALTIES
A comprehensive guide to what specialties are and how they actually fit into real private practice.
If you’ve been circling the question of niche and specialty, this ebook helps you understand what a “specialty” really means in the real world of therapy. You’ll learn how specialties form naturally over time, how they connect to referrals and marketing, and how to name what you already do well without forcing yourself into a box.
Inside, you’ll learn how to:
Understand the difference between a niche, specialty, and population
Identify the patterns already showing up in your work
Choose a specialty that fits your values, strengths, and real interests
Avoid the most common “pick a niche” traps therapists fall into
Use specialty language that feels natural, not performative
This ebook is calm, practical, and designed to help you feel more grounded about your direction — without rushing the process.
TRUSTING YOURSELF IN SESSION
A grounded guide for new therapists who want to reduce anxiety, overcome self-doubt, and feel steadier in the room.
Early clinical work can feel intense not because you’re doing it wrong, but because confidence takes time to build. This ebook helps you understand why anxiety shows up in session, what it’s actually trying to protect, and how to build a stronger internal sense of steadiness while you’re still learning.
Inside, you’ll learn how to:
Understand what “session anxiety” is really about
Reduce self-doubt without relying on scripts or perfection
Strengthen your clinical presence and trust your instincts
Recover after hard sessions without spiraling
Build confidence through real practice, not performance
This ebook is supportive, honest, and designed to help you feel more capable, without pretending the early years aren’t hard.
Looking for more?
Want more ways to Craft Your Practice? Take a look at whats coming soon.
Your private practice is not just a job - it's a living breathing creation.
~ Lisa Reidsema