THE Craft Your Practice SERIES
Books To Help YOU Build Your Practice
Books by Lisa Reidsema, LMHC
Why These Books?
After years of building my own private practice from a single office to a thriving, multi-location group, I realized something important: therapists are often taught how to be clinicians but not how to be business owners. I’ve walked through the trial-and-error, the overwhelm of credentialing, the struggle of setting boundaries, and the challenge of creating a sustainable, values-driven practice.
These books exist because I believe therapists deserve resources that are practical, compassionate, and written by someone who has been exactly where you are now.
What My Books Will Do for You
Save you time and stress by breaking down complex processes like credentialing, insurance, and business setup into clear, step-by-step guidance.
Empower you with confidence so you can show up as both a skilled therapist and a grounded business owner.
Help you create a practice that fits your life—not a one-size-fits-all model, but a business rooted in your values, boundaries, and vision.
Offer tools, worksheets, and real-world strategies that you can use immediately—not just theory, but practical solutions.
Ready to start building your practice with confidence?
Explore my books and take the next step toward crafting the practice
you’ve been dreaming of.
Imagine your ideal practice...
A space that reflects who you are. Clients you feel energized to work with. A schedule that honors your needs and income that supports your life. Confidence in your clinical skills and you business decisions. That's the practice that this book will help you create. Practical, supportive, and empowering, Craft Your Practice is your companion
in building the business side of therapy-so you can focus on the work that matters most.
Craft Your Practice:
A Guide to Building a Personalized Private Practice
Inside, you'll learn
how to:
Shift from employee to business owner with clarity and confidence.
Navigate the nuts and bolts of setup: legal structures, licensing, insurance, and systems.
Define your niche, services, and pricing so you can serve the right clients at the right value.
Create a physical or virtual office space that supports both you and your clients.
Market your practice in ways that feel authentic and effective.
Establish boundaries and build sustainability into your daily work.
Explore growth options-from refining a solo practice to considering group models.
Craft Your Practice: A Guide to Building a Personalized Private Practice is the essential roadmap for therapists, counselors, and mental health professionals who want to step confidently into private practice without sacrificing their values or burning out. Written by Lisa Reidsema, LMHC-an experienced clinician who grew a thriving group practice and later reshaped her work around sustainability and alignment-this guide blends practical business strategy with therapist-centered wisdom. Unlike generic business manuals, this book is written by a therapist, for therapists. Each chapter combines reflection prompts, real-world examples, and actionable steps so you can make steady progress without overwhelm. Whether you're newly licensed and ready to leave agency work, a student exploring private practice, or a seasoned clinician ready to realign your practice with your life, this book will help you create a path that fits your vision.
Craft Your Practice:
A Companion workbook
Not just a workbook...
Craft Your Practice: A Companion Workbook is more than just blank pages—it’s a guided roadmap designed specifically for therapists ready to build, refine, and grow their private practices with confidence and clarity.
This workbook accompanies Craft Your Practice: A Guide to Building a Personalized Private Practice and turns insight into action. Inside, you’ll find interactive exercises, structured worksheets, and reflection prompts that walk you step-by-step through the essential building blocks of a sustainable, profitable, and values-aligned practice. Whether you’re just opening your doors or reimagining your existing practice, this workbook helps you move from overwhelmed to organized, from uncertain to empowered.
Inside you’ll discover:
Guided Vision Exercises to help you design the practice that reflects your values, strengths, and goals.
Business Foundation Checklists so you don’t miss the legal, financial, or ethical essentials.
Branding and Messaging Worksheets to help you show up authentically and attract the right clients.
Niche and Pricing Tools to clarify who you serve, what you offer, and how to set fees with confidence.
Marketing Activities that feel good, not salesy—learn to connect with clients while staying true to your voice.
Boundary and Sustainability Reflections to help you create a practice that supports your well-being as much as your clients’.
Practical Action Steps you can complete in real time, building momentum as you go.
Therapists often ask: Where do I start? How do I make sure I’m doing this right? What if I miss something important?
This workbook answers those questions by breaking the process down into achievable steps. Each section aligns with a critical phase of practice development—vision mapping, business foundations, branding and messaging, niche and pricing clarity, logistics and office setup, marketing that feels authentic, boundaries and sustainability, and long-term growth.
What makes this workbook different? It’s written by a seasoned therapist who has walked the path herself—growing from a solo practitioner to running a thriving multi-location group practice. You’ll get the benefit of insider knowledge plus the tools to apply it directly to your situation.
Perfect for:
Therapists starting out in private practice.
Clinicians shifting from agency work to self-employment.
Established practice owners who want to refine, rebrand, or expand.
Graduate students planning ahead for private practice.
Craft Your Practice: A Companion Workbook helps you stop spinning your wheels and start moving forward with clarity. You’ve already invested in your clinical training—now invest in building the business that will sustain your future.
Take the guesswork out of private practice. Take control of your path. And take the next step with a workbook that helps you craft not just a career, but a practice that fits your life.
Looking for more?
Want more ways to Craft Your Practice? Take a look at whats coming soon.
Your private practice is not just a job - it's a living breathing creation.
~ Lisa Reidsema