Craft Your Practice method
Learn at Your Own Pace, Grow with Confidence
Practical, supportive courses that help you launch, grow,
and sustain your private practice.
You are in the right place if you are building a private practice and tired of figuring it out alone. The courses here are built for therapists who want a real roadmap, not more information to sort through.
If you are just starting out, Launch Lab is where you begin. If you are ready to get credentialed and get paid through insurance, go straight to the Credentialing Accelerator. Everything else builds from there.
Intensive Courses
Offered As Cohorts ( W/Live Sessions) As Well As Self Directed
What’s A Cohort All About??
A cohort course is a guided, group-based program where everyone starts together and moves through the material at the same pace. You’ll join weekly live sessions with the instructor for support, coaching, and clarity, and every session is recorded so you can watch anytime. You also keep ongoing access to all replays and course materials, giving you both real-time structure and long-term flexibility as you learn.
• October 19 : LAUNCH LAB
• APRIL 13 : CREDENTIALING ACCELERATOR
• JULY 13 : MARKETING THAT FEELS AUTHENTIC
What Can I Expect From a Self-Directed Course?
A self-directed course is a learn-at-your-own-pace program where you can start anytime and move through the material whenever it fits your schedule. There are no live sessions or set meeting times; you have full access to all video lessons, worksheets, and resources upfront, and you can revisit them as often as you like. It’s designed for people who prefer flexibility, independence, and the ability to learn on their own timeline.
Grow TOGETHER
Cohort Begins
october 19, 2026
Mondays 6:00 PM EST | Live sessions begin 10/26 - 11/30
Build Your Practice With Confidence.
Launch Lab
A guided roadmap for your first 90 days in private practice. Clear, structured, and built to hold up.
Start here if you are in your first 90 days of private practice.
Launch Lab is a step-by-step roadmap for therapists who are done spinning their wheels and ready to build something real. You will set up your systems, make your pricing decisions, establish your policies, and build the marketing foundation that actually brings clients in. It has a specific sequence that makes sense and holds up over time.
This is not a course about mindset or motivation. It is a course about structure. By the end of your first 90 days, you will have a practice that is set up correctly, not held together with guesswork.
Self-Directed: $297
Cohort : $799
First Cohort Begins
April 13, 2026
Self Directed or Cohort w/Live Sessions
Get Credentialed. Get Paid. Simplify the Process.
The Credentialing Accelerator
A practical, therapist-focused guide to credentialing and insurance that saves time and builds confidence.
Start here if you are ready to get credentialed and get paid through insurance.
The Credentialing Accelerator takes every step of the credentialing process, CAQH, NPI, panel applications, contract management, and payment verification and makes it navigable. Not simplified to the point of being useless. Actually navigable, with the detail that the process requires and the structure that makes it possible to complete.
Credentialing is one of the most consequential things you will do for the financial health of your practice. Most therapists piece it together from outdated forum posts and hope for the best. This course exists so you do not have to do that.
Self-Directed: $597
Cohort : $899
First Cohort Begins
JULY 13, 2026
Self Directed or Cohort w/Live Sessions
SHARE YOUR WORK WITH CONFIDENCE
Marketing That Feels Authentic
Build Visibility And Attract Ideal Clients Through Marketing That Feels Ethical, Grounded, And True To You
Start here when your practice is running and you are ready to grow it.
Marketing That Feels Authentic is for therapists who are past the setup stage and ready to build visibility without compromising who they are. You will learn how to communicate clearly about what you do, use social media with intention, and build the kind of presence that attracts the right clients without making you feel like a salesperson.
This is not about going viral. It is about being findable, being clear, and being yourself, consistently enough that the right people find their way to you.
Self- Directed : $497
Cohort : $799
Grow at your Own Pace
5 new intensives
offered as self-directed courses
Find Your Focus. Own Your Specialty.
Niche Clarity
Clarify who you serve and attract
the right clients with ease.
The Niche Clarity guides therapists to identify their ideal clients, refine their focus, and communicate their specialty with ease. Through structured reflection and practical strategy, you’ll discover the clients and work that energize you most and learn to articulate that clearly in your marketing and referrals. Build a private practice that feels purposeful, sustainable, and aligned with your professional values.
Self-Directed: $497
Work Smarter. Simplify Everything.
Systems That Simplify Your Practice
Streamline your systems so your practice runs smoothly
and your energy goes where it matters most.
The Systems That Simplify Your Practice helps therapists create efficient, repeatable systems that make business tasks easier and client care smoother. You’ll learn how to organize workflows, automate key processes, and design structure that supports balance instead of burnout. Perfect for therapists ready to spend less time on admin and more time doing meaningful work.
Self-Directed: $497
Build a Brand That Feels Like You.
Therapist Branding Bootcamp
Define your niche, clarify your message, and
grow your private practice with authenticity.
The Therapist Branding Bootcamp helps you build a confident, authentic brand that reflects who you are as a therapist. Learn to define your niche, clarify your message, and create a cohesive online presence that attracts your ideal clients naturally. This focused, values-driven training blends practical strategy with therapist-specific insight, so your brand feels genuine, grounded, and aligned with your clinical identity.
Self-Directed: $397
Build Relationships That GrOW Your Practice.
REFERRALS THAT FLOW
Learn how to create genuine, lasting referral connections that bring the right clients to your door.
The Referrals That Flow teaches therapists how to create and maintain strong referral networks with authenticity and ease. You’ll learn practical communication strategies, appreciation systems, and outreach habits that turn one-time contacts into ongoing referral partners. Build trust, visibility, and a steady stream of ideal clients, without feeling salesy or forced.
Self-Directed: $397
Step Into Confidence. Transition With Clarity.
Private Pay Transition
Move from insurance to private pay with strategy,
ease, and values-aligned systems that last.
The Private Pay Transition helps therapists shift from insurance panels to a thriving private-pay model with clarity and confidence. Learn how to communicate changes to clients, price your services ethically, and build a marketing foundation that supports stability and balanced work/ life. This course is ideal for therapists ready to step into autonomy, value their work fully, and create a practice that feels both ethical and profitable.
Self-Directed: $497
You Don't Need to Do This Like Everyone Else. You Get To Craft It.
~Lisa Reidsema