Meet the Craft Your Practice Team
Each person below helps with one part of practice life.
If something here matches what you’re dealing with right now, start there.
Patrice- Head of Practice Setup and Foundations
Patrice helps therapists get their practice set up in a way that feels manageable and supportive, especially when everything seems to be happening at once. People often come to her early in private practice or when they’re feeling overwhelmed by setup decisions, paperwork, and logistics they were never taught how to handle. She helps you slow things down, figure out what actually needs attention right now, and build clean foundations without pressure or perfectionism—so you can feel steady, capable, and supported as your practice takes shape.
Claudette - Master Credentialing & Insurance Lead
Claudette helps therapists make sense of credentialing and insurance when the process feels confusing or high-stakes. People come to her when they want clear guidance, fewer mistakes, and a realistic understanding of how insurance actually fits into their practice. Her work focuses on reducing overwhelm, clarifying next steps, and helping you move forward with confidence instead of second-guessing.
Maribel- Head of Marketing
Maribel helps therapists clarify and share their work in a way that feels natural, confident, and aligned—without hustle or pressure. People usually come to her when marketing feels heavy, inconsistent, or disconnected from who they actually are. She helps you focus on what matters most, communicate clearly, and build visibility that supports your practice instead of draining it.
Caroline - Master Clinical Integration Lead
Caroline helps therapists stay grounded and confident in their clinical work when business or practice changes start to feel heavy. People often come to her when stress, doubt, or exhaustion is showing up in session and they want support without judgment or pressure. She helps you reconnect with your clinical footing so your work continues to feel steady, present, and aligned—even as your practice evolves.
Our Team
Nico - Head of Niche & Practice Identity
Nico helps therapists clarify what they actually want to be known for when their work feels scattered, vague, or hard to explain. People usually come to him when they’re unsure who they’re best suited to help, or when everything they do sounds “fine” but nothing feels distinct. He helps you sort through your experience, interests, and instincts to arrive at a niche that feels true, coherent, and sustainable—so your work is easier to describe, easier to refer to, and easier to build around.
Sinclair - Systems Lead
Sinclair helps therapists build practice systems that actually hold over time, without overcomplicating or constantly rebuilding them. People usually come to him when their systems feel messy, fragile, or more work than they’re worth. He helps you simplify what’s already there, remove what you don’t need, and design systems that quietly support your practice so you can focus your energy where it matters most.
Roberto - Master Referrals Lead
Roberto helps therapists make referrals feel clear, natural, and easy—without awkward outreach or overthinking relationships. People usually come to him when referrals feel inconsistent, confusing, or harder than they used to, even though nothing obvious has changed. He helps you clarify fit, tighten how you describe your work, and understand what’s actually affecting referral flow so things start working again without pressure or chasing.
Bernice - Master Language & Positioning Lead
Bernice helps therapists put clear, grounded language to their work so others understand it easily and describe it accurately. People usually come to her when their work feels hard to explain, referrals sound slightly off, or their message no longer reflects who they are. She helps you refine how you talk about your work with clarity and restraint—so your language feels true, confident, and easy for others to remember.
Our Team
Priscilla - Master Private Pay & Practice Growth Lead
Priscilla helps therapists think clearly about big financial decisions when growth, private pay, or change starts to feel risky. People usually come to her when they’re considering shifts in how they get paid and want guidance that’s careful, realistic, and grounded in their actual numbers. She helps you slow down, understand your real options, and move forward in a way that protects stability while allowing your practice to grow.
How it works
3 short steps:
Choose the team member that fits what’s feeling hard
Complete a short intake and get access
Start right away, at your own pace
Not sure where to start?
If everything feels tangled, start with Patrice or Sinclair. They’ll help orient you or point you to the right next place.