Every therapist who bills insurance will eventually face denials or delays. It’s frustrating, but it doesn’t mean your practice is failing.

Marketing doesn’t have to feel pushy or “salesy.” In fact, the best marketing for therapists is rooted in authenticity and connection.

One of the biggest lessons in private practice is that boundaries are essential—for both your wellbeing and your business sustainability.

Should you panel with insurance, stick to private pay, or try both? Each path has trade-offs, and the best answer depends on your financial goals, client base, and comfort level.

Therapists often wonder whether to build a solo practice or dream bigger with a group model. Both can be fulfilling—but the path you choose should reflect your goals, personality, and resources.

Your practice name is the first impression clients have of your work. It’s more than branding—it’s identity.

Before you decide on an office space, a website template, or even your fee schedule, you need clarity on one thing: your “why.

Starting a private practice is exciting, but the first few months can feel overwhelming. What should come first—legal setup, marketing, or getting paneled with insurance? The truth is, you don’t have to do everything at once. With focus and clarity, the first 90 days can set you up for long-term success.