Becoming Findable Without Performing: Visibility That Doesn’t Cost You Yourself

For many therapists, visibility carries a particular kind of tension. It is not the fear of being seen exactly, but the fear of being mis-seen. Of being flattened, marketed, or reduced to a version of yourself that feels performative rather than accurate. This concern is not superficial. Therapy is relational work, and the way you present yourself sets the tone for the kind of relationship clients expect to enter.