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Most therapists know they want to specialize. Few know how to name what they already do well. This guide walks you through what a specialty actually means in private practice, how specialties form over time, and how to use yours in referrals and marketing without forcing yourself into a box.
Most therapists know they want to specialize. Few know how to name what they already do well. This guide walks you through what a specialty actually means in private practice, how specialties form over time, and how to use yours in referrals and marketing without forcing yourself into a box.