COMING SOON
MORE Tools For YOUR Private practice JOURNEY.

2025

Craft Your Practice:
Credentialing, Insurance, and Getting Paid

Book cover titled 'Craft Your Practice: Credentialing, Insurance, and Getting Paid' by Lisa Reidsema, LMHC, with a background of tropical leaves and a brown paper texture.

Lisa’s New Credentialing Book

Credentialing and insurance can feel like the most confusing part of starting a private practice—but it doesn’t have to stop you from building the business you want. In this practical guide, Lisa Reidsema, LMHC, breaks down the maze of applications, contracts, and reimbursements into clear, manageable steps.

You’ll learn how to decide whether credentialing is right for your practice, complete essential applications with confidence, understand reimbursement rates, avoid common mistakes, and handle denials without panic. With honesty and real-world strategies, Lisa shows you how to approach insurance as a tool—not a trap—for your practice.

2026

Craft Your Practice - ONLINE CourseS

Get access to multi-chapter Online courseS that ladder up to specific focuses and goals.

Cover of a book titled "A Guide to Building a Personalized Private Practice" with the subtitle "Craft Your Practice" on a light-colored background with a textured blue and green pattern on the left.

A Guide to Building a Personalized
Private Practice

28 Lessons

Cover page of a document titled "Credentialing, Insurance, and Getting Paid" with a subtitle "Craft Your Practice" and decorative pink and brown textured design on the right side.

Credentialing, Insurance, and Getting Paid

30 Lessons

Intensive online Cohort Courses

A cohort course with instructor video sessions combines structured learning with real-time guidance and community support. Participants move through the course together—usually over a few weeks—joining live video sessions with the instructor for teaching, Q&A, and discussion. This format blends self-paced materials (like lessons, worksheets, and downloads) with the energy and accountability of live group interaction, creating a more personalized and engaging learning experience.

Your First 90 Days in Private Practice

Launch Lab:

A flyer with a colorful, tie-dye patterned background and black text that reads 'Craft Your Practice Launch Lab Your First 90 Days in Private Practice.'

  • A structured 6-week cohort guiding therapists through their first quarter after opening.

  • Weekly themes: setup, marketing basics, client onboarding, billing/insurance, boundaries, and sustainability.

  • Includes peer check-ins and accountability.

A colorful background with the text: Craft Your Practice The Credentialing Accelerator

The Credentialing Accelerator

  • A 6 week intensive on navigating credentialing and insurance.

  • Participants apply in real time while getting support and troubleshooting from Lisa.

  • Bonus: group “application jam” sessions to reduce overwhelm.

A colorful background with shades of pink, orange, and red, featuring the text "Craft Your Practice MARKETING THAT FEELS AUTHENTIC" in black and bold

Marketing That Feels Authentic

  • A cohort focused on building a marketing plan rooted in therapists’ values and voice.

  • Weekly workshops: defining audience, messaging, networking, social presence, referral systems.

  • Culminates in each participant presenting their personal marketing blueprint.

Live CEU Webinar

Earn While You Learn

A continuing education webinar that not only meets CEU requirements but also helps you grow your practice with confidence.

  • Interactive learning experience

  • Practical, business-focused content

  • CEU credits you can use toward your licensure

Podcast &
YouTube Channel

Real Conversations, Real Support

Join me and special guests as we talk about the joys, challenges,
and business of being a therapist in private practice.

  • Honest discussions with therapists and experts

  • Actionable takeaways you can use in your own practice

  • Available in podcast form + on YouTube

“Give yourself permission to dream in full color.”

~ Lisa Reidsema